Uncle Ben's Logo History

Starting With U                  Uncle Bens Brand History                                   

logo history
company history
recent logo

In 1943 the American company Converted Rice Inc. from Houston, sold and transported high-quality rice. The label and logo name were based on the local farmer Uncle Ben, whose rice plants in the area around Houston were tended with great love and care in order to produce such a high-quality product. The label and logo however, is based on a fictitious picture of Uncle Ben, as no authentic picture or photo was ever taken of the legendary rice grower.