The strengths of Tyrolean Airways are expressed ideally by the product brand "Austrian arrows —operated by Tyrolean. Austrian arrows stands for a purposeful, efficient network of destinations and a dynamic, sympathetic and forward-looking airline, as was impressively confirmed by detailed market research. The name thus emphatically illustrates the special tasks and strengths of the airline and its relationship with the Austrian Airlines Group."
The brand architecture is creating the conditions for Lauda Air to become the world ’s best leisure airline.
Austrian Airlines Group is used deliberately as the group brand.In this way we create additional brand value for the entire Austrian Airlines Group.