Mr. Bartlett, after considerable technical research produced a design, which although quite simple and inornate, seemed to embody all of the necessary requirements. It was then submitted to Mr. Hollis Godfrey of Boston, noted authority on heraldry, who approved the design relative to its correct significance.
The seal was cut by Tiffany and Company of New York City and was officially adopted by the University, September 18, 1923.
Technically, the seal is a circular plaque, with the Latin inscription Sigillum Universitatis Buffalonensis surrounding an inner plaque. A translation of the inscription is "The Seal of the University of Buffalo." On the smaller plaque is a rampant bison, significant of the City of Buffalo, mounted on an escutcheon or shield, the escutcheon being supported by the palm leaves of victory.
On the escutcheon are three inescucheons. Located at the dexter chief and sinister points, or upper left and right corner of the escutcheon, are two inescutcheons bearing the initials "U" and "B", representing tbe University of Buffalo. At the middle base or botton is the third inescutcheon with the Latin inscription spe - translated --"With Hope." A chevron is located between these three inescutcheons, charged with the flames of wisdom.
The seal represents a radial cluster of books which symbolizes the integration of knowledge achieved through the diverse faculties of the university incorporated into a silver medallion of office.
UB Logo: 1998-present
In 1996, at the conclusion of the University’s sesquicentennial celebration, for which a special logo was created, President William R. Greiner asked the staff in the Office of Publications to design a new “look” for UB. The new University signature—the interlocking UB and supporting typography resulted from a yearlong process of design and review by university constituencies, including students, faculty, staff, and alumni, and was formally unveiled in January 1998.
The seal was again revised in 2001 to feature the University's current name, "University at Buffalo" and "The State University of New York," in the outer ring. The year "1846," once on the outer ring, was moved to the third inescutcheon that formally had the Latin inscription, spe -- "With Hope."