Vaillant Logo History
This colloquially known "Hare in the Eye" is promoted by one of Europe's most renowned and respected heater manufacturers, who have been in business since 1899. The idea for the concept, the logo, and the business dates back to the company's founder Johann Vaillant at the Ostersonntag, when he was reading a Catholic news sheet. This news sheet was the inspiration for the logo and peoples desire to be surrounded by fascinating things such as trees, eggs, hares and rolling lawns.
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