In 2004, AUB developed and introduced a revised corporate style and brand. Some of the top advertising agencies designers from the USA, Russia and the Kyrgyz Republic participated in the designing process.
The developer of the Bank’s corporate style is Studio Radia LLC, New York, USA(http://studioradia.com). Eugene Timmerman, a world leading designer, also assisted in developing of the Bank’s brand. Studio Radia is one of the hottest advertising agencies working in the USA. Studio Radia has developed the corporate brand for such companies as Lufthansa, Intel, Napster, Wells Fargo Bank. It has also executed projects for such well-known clients as the Microsoft Corporation, American Express, Merrill Lynch, Virgin America Airlines, BMW, Disney, MTV, Nike, Bacardi, Martini and other worldwide corporations.
The Bank’s advertising strategy and its local positioning strategy are being developed by Eugene Boikov’s Studio, Kyrgyzstan’s leading advertising agency.
The corporate style, which clearly reflects the Bank’s principles, and the positioning strategy both played crucial roles in the significant growth of the brand awareness of "AsiaUniversalBank".
The full corporate name of the bank is written with three capital letters: OJSC "AsiaUniversalBank", the brief name is OJSC "AUB".