Brand founder, André Citroën, was fascinated by wooden gears with spiral teeth, produced by a Polish inventor and business partner’s André Citroën, he decides to produce steel, bought a license and open a factory in St Denis, France. This business, ENGRENAGES Citroën brings profits, of mention is that these gears, Citroen products were used on the Titanic.
Logo factory and later the Citroen brand is stylized and two teeth “cut” on the clutch.
In 1919, Company start production of cars, the first model is Type A, we observed first logo Citroen, octagonal with arrows logo on a blue background with silver or gold, on top of the radiator. After been many ups and downs, In 2009, The new company logo is shown in the time she was born founder, André Citroën. Belongs design firm Landor and presents new trends in automotive three-dimensional logos. Citroen change appearance. Arrows (chevroanele) out in relief, gained strength. Writing Citroen keeps its traditional red color, as a bridge between history and future. Both, together, represent brand identity, Citroen subliniand restore confidence in the values and ambitions.