Dove Logo History

Starting With D                                  Dove Recent Logo

One of the most widely used and accepted skin care brands in the world, Unilever first developed its products to aid military personnel in the 1950s. At that time the Navy needed soap and other detergents to assist with cleansing from the agents' inconstant sea water and sand exposure, which usually hardened and dried out the skin. When the soap became more popular, the company decided in 1957 to turn it into a commercially available product, and began to sell it under the brand of Dove. The Dove was used to represent a pigeon or peace pigeon in honor and memory of its original purpose for which it was first manufactured.