Lacoste History

Lacoste is a French company and was formed in 1933 by French tennis player, Rene Lacoste. It was during the 1926 US open championship which Rene won which seen him wear the first sport performance clothing. Rene wore a cotton polo shirt which was supposed to reduce sweat. After the 1926 championship win, Rene's friend drew him a crocodile which he embroidered onto his tennis shirts. This was to become known as Lacoste's famous logo and is still evident on all Lacoste products today.

It wasn't until his retirement from Tennis that Rene introduced other shirts and started the foray into fashion 1933. During the 1950's and 60's Rene's son Bernard took over the Lacoste empire and started to really expand the product both in the range and to new markets internationally. During the 1970's Lacoste became a really popular brand in the huge USA market, in particular the Lacoste tracksuits and tennis clothing.

In the 1980's Lacoste further increased the product range into items other than clothing, notably aftershave and toiletries. Nowadays there are over 50 million Lacoste products sold nationally covering a diverse group of people from the scallies of Liverpool to the up and rising tennis stars.

One of Lacoste's most successful and popular products is the Lacoste polo shirts with the distinctive logo to the left chest. Since the turn of 2000 these have been in massive demand and still continue to be many stores' most popular product. The Lacoste polo shirts can normally be found in all good high street designer clothing shops.

Source: www.ezinearticles.com
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