History of E*trade Logo

E*TRADE is an innovative financial services company offering a full suite of easy-to-use online brokerage, investing, and related banking solutions. The company's services empower individuals to take control of their financial future by providing the products, tools, and services they need to meet near- and long-term investing goals.

The E*Trade brand identity (logo) was developed in 2000 by the design and brand development firm, Michael Patrick Partners. It's been featured on the cover of (and within) Communications Arts Magazine on multiple occasions and has won top awards from the nation's most influential design competitions. The identity lives on today as one of the most recognizable brands created during the past decade.

Source: www.goodlogo.com 
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