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Discussing LOT logo, one should also mention such significant elements as the company name and the colour pattern used to paint the airplanes.
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At that time LOT airplanes were painted in blue and grey, with black letters and graphic signs. At times, the name of LOT was just painted on the metal, with black signs and letters. In all instances, the black image of crane was placed on the tail of aircraft.
After World War II, the first LOT airplanes were painted in military green and blue at the bottom, with civil aviation registration mark, the name of Polish Airlines LOT on the upper part of the plane, and – as ever – the crane silhouette placed on the tail. The words were rendered in plain capital letters, in black and white.
This pattern has been modified many times since then. In the 1950s and 1960s, the airplanes had a blue strip along their fuselage, ending with a crane head and company name in black, placed near the cockpit. The tail was decorated with a black and white strip. At the beginning of the 1970ties, the Polish name of the company and its English version Polish Airlines were placed on opposite sides of the fuselage. In the process of establishing its visual identity in the years 1945-1978, LOT tested at least 6 various colour schemes and 5 typefaces of the lettering. However, all of them included the crane image, although in different sizes, which has always been placed on the tail of the aircraft, together with the white and red stripes featuring Polish national flag.
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The traditional symbol of the crane remained on the tail, but it was expanded to cover almost all the empennage. It was accompanied by Polish flag. The design was crowned with navy-blue strip along the whole body of the plane, with company names in Polish and in English placed over the strip. Gradually, all LOT aircraft acquired this new image.
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With the passage of time, the catalogue was supplemented with graphic patterns for all types of aircraft used by LOT, uniforms of cockpit crew and flight attendants and the symbols of Star Alliance.
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Their fuselages, painted in white, are marked with STAR ALLIANCE name in black, and LOT logo is placed below, in the front part of their bodies.
Reference:http://www.lot.com/Portal/EN/aspx/Content__LOT_Artwork_History.aspx
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