Yahoo Logo History

Starting With Y                  Yahoo Brand History                  Yahoo Recent Logo

Yahoo! Inc. is an global Internet services company. It provides a range of products and services including a web portal, a search engine, the Yahoo! Directory, Yahoo! Mail, news, and posting. It was founded by Stanford University graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995. Yahoo! has been one of the most visited websites on the Internet,with more than 130 million unique users. The global network of Yahoo! websites received 3.4 billion page views per day on average as of October 2007, making it one of the most visited U.S. websites.

The Web site started out as "Jerry and David's Guide to the World Wide Web" but eventually received a new moniker with the help of a dictionary. The name Yahoo! is an acronym for "Yet Another Hierarchical Officious Oracle," but Jerry and David insist they selected the name because of its definition: "rude, unsophisticated, uncouth."
The original Yahoo logo which stands today is bright red in color and went well with the uncouth definition. The Yahoo philosophy back when the site was created was to be very quick and so possibly the simplicity of the logo went with that philosophy. Over time, the logo has changed and there exists a purple version.
Some of the other variations include the Y! Bang logo or the Yahoo Messenger logo.

Yahoo Red Logo

Yahoo Purple Logo

Reference: http://yhoo.client.shareholder.com/press/history.cfm                http://en.wikipedia.org/wiki/Yahoo!