Marquette University Logo History


The official Marquette University seal, originally designed by the Rev. Francis J. Kemphues, S.J., has been in use since the turn of the century. The first seal was worn as a button by early Marquette students. In 1907, the button design was altered to include the motto, “Numen Flumenque,” “God and River.” During the 1994 – 95 academic year, the university seal was modified to include the year of the university’s founding, 1881. Despite the modifications, today’s seal is much the same as the original design.

The Marquette University seal consists of two parts enclosed within a blue circular band that includes the year of the university’s founding, 1881.

The upper half bears the motto "Numen Flumenque" (meaning “God and the [Mississippi] River”) and the coat of arms of the Loyola family in honor of St. Ignatius of Loyola, founder of the Society of Jesus.

The gold and red diagonal bands honor seven heroes from the House of Onaz, the maternal side of Ignatius’ parentage, who distinguished themselves in battle. The wolves symbolize the generosity of the House of Loyola — even the wolves found something in the kettle on which to feast.

The lower half depicts Father Jacques Marquette, the 17th-century Jesuit missionary and explorer after whom the university is named, who lived among various Great Lakes tribes for nine years while seeking to win their commitment to the Gospel. The American Indian represents the numerous native people who accompanied and guided Father Marquette on his explorations of the western Great Lakes and the Mississippi River system.


The Marquette logo, revised in 1995, is comprised of the words "Marquette University" and a graphic representation of the Marquette Hall tower.By linking the university's name to one of the institutions oldest and most recognizable landmarks, the logo achieves a distinct visual representation.The Marquette University logo is comprised of the words “Marquette University,” set in all uppercase letters in a modified Adobe ITC Berkeley Oldstyle typeface and a graphic representation of the Marquette Hall tower.

Be The Difference.

In September 2002, the tag line "Be The Difference." was added. This expression simply conveys Marquette's educational promise: to form women and men for others, to help students and the entire Marquette community become the kind of leaders who will make important contributions, who will Be The Difference in their communities.


The athletics monogram was designed for the express use of the Department of Intercollegiate Athletics and Recreational Sports. The interlocking "M" and "U" depict the teamwork that is a hallmark of our school's athletics. The classic styling of the letters indicates the long history of athletics excellence at Marquette. And most importantly, the glowing, highlighted letters portray the promise of a shining future for our teams and fans.

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