Mizuho Financial Group Logo History

In Japanese, "mizuho" means "a fresh harvest of rice," and the phrase "mizuho country" - meaning "fruitful country" - is used to refer poetically to Japan. The name "Mizuho" expresses commitment of the Mizuho Financial Group, as Japan's leading financial institution to offer highly fruitful financial products and services to all of its customers, both in Japan and abroad.

Brand logo symbolize Mizuho brand concept.

The brand logo of the Mizuho Financial Group is a simple yet sophisticated logotype in blue underscored by a striking red arc. The arc represents the sun rising over the horizon.The logotype represents our employees' commitment and passion in everything they do.


The new brand logo of the Mizuho Financial Group

The two colors used in our brand logo were created specially for the Mizuho Financial Group.

Cosmic blue, as used in the logotype, symbolizes reliability, integrity, world scale and quality.

Horizon red, used for the arc, represents the warm relationships between the Mizuho Financial Group and its customers, as well as humanity and passion.

Brand Slogan
Channel to Discovery
The slogan expresses the role Mizuho will play, not only to realize today's dreams, but also to discover new possibilities that lie ahead and to create a better future.

Reference:http://www.mizuho-fg.co.jp/english/company/strategy/brand/brand.html