Expedia.com 2009 Logo
Expedia.com Old Logo
In 2009, Expedia decided to change its decade old logo (shown on right above) which was a yellow plane circling the globe. The new logo shown on the right was launched to replace the old logo. One of the executives defined that they wanted to replace the cartoonish logo with a more contemporary logo.
- The new logo maintains the airplane and the notion of globe, but the airplane sits on the top of globe, not rotate around it.
- The "Expedia" font is also different, more rounded and contemporary as well.
- The logo also gets a new tagline, "Where You Book Matters."