The logo the letter b in lower case, made up of a series of red elipses.
- The "b" in a contemporary design style, symbolises both Brussels and Belgium.
- In graphic terms, the "b" is made up of a series of ellipses that represent the extended network of the airline, as well as the ground lights on an airport runway.
- The blue is a reminder of the values that are carried forward from SN Brussels Airlines while the red recalls the "low cost" colours of Virgin Express. In the airline sector, blue is generally reassuring and reliable while red is youthful and dynamic.