|Caribou Coffee is a specialty coffee and espresso retailer, the second largest in the United States after Starbucks. Caribou sells gourmet coffees, teas, and bakery goods in 415 company-owned coffeehouses in 16 states and the District of Columbia, as well as 80 franchise locations worldwide. The founders of the company were inspired to start this company while they were in Alaska's Denali National Park and hence the name Caribou. A Caribou is a wild reindeer in North America widespread across the Arctic and Subarctic.|
The new logo has the following key changes and concepts.
Overall I like the new logo. Its more creative and also has some nice intelligent concepts in it too.
The original logo of Caribou Coffee is shown above. The original logo had the caribou leaping left and the blue signage as in the new logo.
The picture on the left is that of a Carbou and you can see how the logo looks like the animal