Huawei Logo History

Brand & Logo

Huawei's logo reflects its principles of customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei's sincere commitment to helping its customers realize network transformation and launch a variety of competitive services through continuous innovation and an enterprising spirit. With the introduction of the new visual identity, Huawei will develop more steadily in an international and professional direction, focus increasingly on customers, and grow in a healthy way by creating a harmonious business environment together with its customers, partners and peers.

Huawei's logo is an extension of the company's core values.

Customer-focus
The radiating shapes of the icon are focused on the bottom center and indicate Huawei's commitment to creating long-term value for our customers based on our customer-oriented strategy.

Innovation
Vivacious and contemporary, the new logo indicates that Huawei will continue to provide innovative, customized and competitive products and solutions for our customers with an enterprising spirit, and jointly face the challenges and opportunities of the future together with our customers.

Steady-and-sustainable growth
A confident and optimistic symbol, the new logo conveys a sense of maturity and steadiness in a professional and international manner.

Harmony
Adopting a graduated tone while keeping symmetrical, the new logo looks more natural and compatible, and acts as a metaphor for Huawei's open-minded attitude and partnership strategy, indicating that Huawei will maintain its healthy growth and create a harmonious business environment.


Huawei's Letter to Customers regarding change of Logo


Huawei’s former logo



Dear Sir/ Madam,

First of all, we would like to express our sincere gratitude for your long-term support of Huawei Technologies.

As our valued customer and partner, you are familiar with Huawei’s former logo, , which has been with us throughout the years. Now, it’s our

pleasure to announce that Huawei Technologies will have a new logo, , starting 8 May, 2006.

Maintaining the original style of youthfulness and an enterprising spirit, the new logo reflects Huawei’s principles of customer focus, innovation, steady and sustainable growth, and harmony, conveying Huawei’s sincere commitment to our customers. We will continue with our enterprising spirit, helping our customers realize their network transformation, and launch more competitive services with our continuous innovation. We will develop more steadily in an international and professional direction, focus increasingly on our customers, and create a harmonious business environment by working together with our customers, partners and peers.

We believe that serving our customers is the only reason Huawei exists, and customers’ requirements are the fundamental driving force for Huawei’s development. We will face future challenges and opportunities together through our unrelenting spirit of perseverance through hardship for success, continue to create long-term value for you with our high quality products and services, and enrich people’s life through communication by our joint efforts.

Yours sincerely,
Huawei Technologies Co., Ltd.

Reference:http://www.huawei.com/corporate_information/brand_logo.do