Tour de France Logo History

The Tour de France is an annual bicycle race held in in France and nearby countries. First staged in 1903, the race covers more than 3,600 kilometres and lasts three weeks. As the best known and most prestigious of cycling's three "Grand Tours", the Tour de France attracts riders and teams from around the world. The race is broken into day-long segments, called stages. Individual times to finish each stage are aggregated to determine the overall winner at the end of the race. The rider with the lowest aggregate time at the end of each day wears a yellow jersey. The course changes every year, but the race has always finished in Paris.
The Tour De France Logo in my mind, is quite brilliant. If you don't observe closely, it will seem like a poorly designed logo with some funny font but if you watch it carefully, you will see the beauty of the design (not everyone may agree). The key aspects are described below.
1. The O, U and the R along with the Yellow circle are in the shape of a cyclist riding a cycle.
2. The Yellow circle helps complete the circle but also represents the "Yellow" in the "Yellow Jersey" which is handed to the leader at the end of each day.
If you don't see the cycle in the logo the first time, it may seem like a logo with some clumsy fonts but once you see the cycle, it seems rather brilliant.