|The LPGA, the Ladies Professional Golf Association, is an American organization for female professional golfers. The organization, with headquarters in Daytona Beach, Florida, is best known for running the LPGA Tour, a series of weekly golf tournaments for elite female golfers from around the world which runs from February to December each year. In 2007 prize money on the LPGA Tour is USD $54.285 million.|
The LPGA Tour unveiled a new logo in October 2007. The new logo, the first redesign since 1992 of its classic "swinging lady," features a red, white, green, blue and yellow collection of seven strokes that form a female golfer at the end of her follow through. The golfer is positioned above bold letters that spell out LPGA.
The new logo "represents the power, strength and athleticism of our LPGA athletes," LPGA commissioner Carolyn Bivens said in a press release.
|The original logo, shown on the left, was designed in 1992 and is called the green and gold logo. The old logo is the silhouette of a lady golfer, modeled after Hall of Fame player Judy Rankin. Apparently, the tour and many players felt the old logo had become outdated and no longer represented the brand essence of performance, passion and personality the LPGA wants to project.|