In 1995 CFDA called Tommy Hilfiger Designer of the Year for his mens wear collection. In 1998 Design School Persons in New York granted Tommy Hilfiger the award Designer of the Year and GQ magazine put him on the list of Men of the Year. In 1999 Tommy Hilfiger sponsors No security tour of legendary Rolling Stones, summer tour of Britney Spears and autumn tour Freedom of Lenny Kravitz. In 2002 Hilfiger was called International Designer of the Year by GQ magazine and D.A.R.E. granted him with Future of America Award. Besides that year Hilfiger becomes sponsor of American ski team Freestyle. 2004 David Bowie and his wife Iman become faces of the new line H Hilfiger.
Today the designer is notorious for his scandalous acts. He has also been criticized for outrages and bad conditions of employees. Nevertheless, Tommy Hilfiger is extremely popular all over the world, and sponsoring of several Formula 1 teams - Lotus in the 1990s and Ferrari in the beginning of 2000 has also contributed to it. Besides he is father of five children. His daughter Ally took part in a reality show called Rich Girls on MTV and his son Rich Hil gas signed a contract with the producer of Swizz Beatz.
In 2006 the designer sold his brand for 1,6 billion dollars to a private investment company called Apax Partners.
Tommy Hilfinger brands today include True Star a perfume line produced in association with Estee Lauder, Red Label customized denim line, including jeans, shirts and sporty sweaters, H a line which was launched after the company was sold, Tommy Hilfiger, Tommy Sport a line of the 90s that brought Mr. Hilfiger world fame, and Tommy Hilfiger for the Home a line of bed and shower accessories.
The brand is characterized by a creative approach towards the clothes style and their target audiences are not only young people, but also grown-ups. Tommy Hilfiger shops can be found in North, South and Central America, as well as Japan, South-Western Asia, Russia and Europe. Tommy Hilfiger is one of the four best designer brands of mens wear in the USA (Ralph Lauren, Calvin Klein, Perry Ellis and Tommy Hilfiger). His clothes is worn by Hue Grant, Bill Clinton, Metallica and No Doubt.