Kodak Logo History

1930's- Focus moved to the Kodak name and the red and yellow "trade dress" color.


1960's- The corner curl was introduced.


1970's- The mark retained the red and yellow colors and the Kodak name, but a box and graphic "K" element were added.


1980's- A more contemporary type font streamlined the Kodak name within the existing logo.


Today- The box is gone, simplifying the logo. The rounded type font and distinctive "a" give the name a more contemporary look.

Reference:http://www.kodak.com/global/en/corp/historyOfKodak/evolutionBrandLogo.jhtml?pq-path=2217/2687/9239