Versace's appearance from its founder, Gianni Versace for the fashion perfect, extreme passion, and his accidental death, but also to the brand adding to a unique mystery.
Gianni Versace December 2, 1946 was born in southern Italy, son of a salesman, because work is often a faraway place, mother is a clothing designer, runs a small workshop. Versace to poetry since childhood, to produce a keen interest in fashion design. At 18, he joined his mother's workshop when the assistant is mainly to do drawings procurement and dressmaker. 25 years of age, Versace moved to the world-famous fashion capital of Milan, officially in order to costume design for a living. With the super-perceptive and ability to learn, in 1978, Versace in Milan, successfully held the first one has its own signature women's exhibition, Versace brand was born.
The beginning, Versace and modern fashion designs and did not cause a worldwide impact, until he meets well-known American fashion photographer Richard Avedon, in the latter's help, Versace distinctive design style, with a special beauty of the works of the beginning appears in the world's major leading fashion magazine cover. The avant-garde art of its strong features, the unique charm of the Renaissance style, as well as imaginative style with rich, gradually all over the world who are respected fashion.
In 1982, the annual autumn and winter Nvzhuang Zhan Versace introduced well-known dynamic metal clothes, which later became his clothes in fashion design in a classic feature. In 1986, Versace was awarded the President of Italy's "Republic of Honor" medal. In 1989, Versace has finally among the French stick to the circle of fashion will be published quarterly in Paris as part of its brand new work base. In 1993, he won a reputation as the American fashion Oscar International Fashion Designers Association Awards.
Versace brand clothing both classical and popular temperament, and walk in between the elegant and the vulgar art. Luxury design features of this brand, those jewel-like colors, smooth lines, unique charm asymmetry Xiecai to Versace fashion always shine.
Versace's customer identification quite different, that is, there are black rock nobility hand, Ayton strong, Madonna, Bon Jovi, Dinatenuo art world luminaries such as fans who are his. He will be artistic passion, and superb fashion design standards and their own first-hand the successful cultivation of the top supermodel together, thus to become an international luxury fashion show of the most active planners and participants.
However, the most brilliant career, when in July 1997, Versace's home in Miami before being shot dead. His death the company was again rocked by instability, a few months later, his sister Donatella Versace heir as chief designer. Donatella co-operation with his brother in 1981, initially she was in the company almost nothing to do but play Versace "Inspired by the goddess" role, and wearing a Versace dress their own experiences in the fashion circles. The late 80s of last century, she by virtue of their creative talents, began his brother, Vice-line is designed for young people, products and children's wear series. In 1993, she was completely taken over the Versace derived brand "Wei is still time (Versus)" business.
Some people say that the concept of Donatella's fashion and design, as full of passion as his brother. However, under the guidance of her, the fashion brand Versace Versace I control when compared with a more diverse, she retained the ornate style of Versace has always been apart from the modern career woman began walking the road. At present, the Versace Group, except fashion, but also business perfumes, glasses, scarves, neckties, underwear, bags, leather goods, porcelain, glass, feather products, bedding and furniture, etc., can be said that modern design brought to life each of these areas.
Versace Group's stake in the Versace's death was divided into three. Donatella account into two, three siblings of the oldest Fan, in the company operations and finances brother Chanteau You Sancheng. The remaining five into, according to Versace's own will, left what he called the "Little Princess" in Donatella's daughter, Alleg La Fansi Cobek.
Versace Logo: Versace empire marked in Greek mythology Medusa Madu Sha, beautiful hair is formed by a snake, hair tip is a snake's head.
Since Gianni Versace has a strong artistic and literary roots run, and fond of ancient Greek mythology, so he used the Greek mythology, the snake made parthenopipes "Medusa" as a brand trademark. Legend of Medusa connection with the goddess Athena (Athena) Zhengyan Doo Korea, it was Athena punished her and his head into a monster snake. According to legend, if the eye connects with the Medusa would be turned into stone. In this way, Medusa was later used as a "fatal attraction with a woman" symbol. Gianni Versace did with Medusa logo, Versace may be a glimpse of the brand style: bright, exaggerated and momentum to force people. To-yan, it was unqualified and a "Yan" the word on its head.
The design came from a small tailor master - Versace
Versace December 2, 1946 was born in Reggio Calabria in southern Italy; he grew up in a small tailor master of the world's fashion design. Versace child in the mother's sewing shop Gan Huo. Was nine years old when the mother's help in the design of the dress he remembers the first set, one shoulder dress with velvet to do? After high school, Versace was not interested for the school curriculum, school drop-outs continue to help the mother engage in clothing. Another Versace childhood hobby was music; he likes the southern Italian folk songs, modern pop music and classical opera. In 1972, Milan, a clothing manufacturer eyes on Versace's work, and called his mother and asked Versace to north of Milan. Versace excited and immediately boarded the train to Milan to start his fashion career, when only 23 years old.
Soon, a clothing business door invited him several sets of clothing, Versace developed by IBM, they were successful, he designed clothing is extremely popular. Were glad for the co-awarded him with a Volkswagen Beetle car. Up until the time is ripe, Versace Bianba family received a Milan, a joint approach to the traditional family, founded the family business. Unwilling to people living under the Versace in 1978 founded the first one named in his series of clothing.
80's, love rock music, Versace see the impact of music in young people is constantly expanding, we seize this opportunity to engage with the rock star, co-introduced the rock and roll clothing, which is a big turning point in his career. Mountains and rivers, and cultural traditions of his hometown grow into costume design for Versace Master provides a solid foundation. Hometown of Rome, Greece, ancient cultural sites, as society has deeply influenced the culture in the classical, from Versace's work can be seen in his young age the art of being nurtured. After 20 years of effort, Versace has become the other three with the Italian master Giorgio Armani fashion, Gucci, and Valentino par with the Wizards.
Versace Empire marked in Greek mythology Medusa Madu Sha, beautiful hair is formed by a snake, and hair tip is a snake's head. She represents a fatal attraction, beauty tempting her to see her in person instantly turned into stone; this deterrent effect is the pursuit of Versace.
With a surprising step ahead
In the fierce market, the role of advertising must not be underestimated. Versace spent in advertising in the cause of a mind to do. The first is with the advertising industry who make friends, especially those photographers, they are often a guest Versace. His clothing these people understands the dynamics and trends. The second is the awareness-raising activities, to mobilize all means to promote their company's products. Exquisite product brochure Versace engage in public activities is a powerful tool, these manuals printed and attractively modern cartoons, art design, a model of classical culture and the beautiful combine to produce a Prince Charming and the numerous snow Princess, won the customer.
Response to harsh competition, Versace has his secret weapon that can in the shortest possible time and with the fastest speed the formation of judgments, organizational design, and production and sales. Most companies fashion industry from design, pre-sale to the batch production to spend at least six months time, and Versace frequently used lightning action to adapt to changes in market demand. For example, there is a fabric made of PVC with high-priced 200 yuan a pair of jeans, in Versace, under the personal supervision, in the five-week period to complete the design, manufacture and transport the whole process of listing, setting a new garment in the history of record.
Versace logo design summit in Paris in 1989 launched "Afelier" series. This is not satisfied with Versace to dominate the Italian and resolutely decided to enter the French luxury fashion first step. This immediately triggered a wave of Italian fashion into Paris.
Brand is also the Versace of the most concern. Versace has long found that the brand of goods abnormal strength. Versace in the women's success made him increasingly aware of, to find ways to ensure that its own brand, relying on the brand to gain profits, must also suitable for young consumers shopping psychology, to produce texture and not too particular about the cost and not large, but there is obviously working very quickly and the brand decorative products. In 1994, Versace has launched a Versace signs of bedding and household utensils. Versace Fall 1997, is also preparing to open a cosmetics product line, specialized production and Versace dress matched products.
The clothing empire in Italy, in the logistics management, the company occupies a leading position Versace. Versace has long been in New York, London and Paris, the city established companies and retail stores, the company's products to meet directly with customers rather than through intermediaries, so that put the design, manufacture and retail organically together. United States, "Business Week," the article that "Versace in the fashion market, fierce competition in almost every step of the agenda has gained a stronger advantage in the retail area."