Holiday Inn announced in October 2007 that it would introduce a new logo for its chain of hotels. The new logo still maintains the green color theme. The "Holiday Inn" text which was a prominent part of the logo is now moved to the bottom of the logo with a more modern 21st century font. The text is now replaced with a stylish letter 'H'. The "Holiday Express Logo" will also be changed.
Owners and franchisees will invest up to $1billion over a three year period in total to carry out the brand relaunch to meet the required service and quality levels. Holiday Inn franchise owners will have to make changes to hang the new logo by investing as much as $150,000 per hotel in new bedding, shower rods and landscaping.
 | The orginal logo had the words "Holiday Inn" in a Script font. The company had retained the original script in its logo from its inception in 1952. The owner Kemmons Wilson introduced these large neon signs called the "Great Sign" in its hotels. These signs were very popular into the 70s but the management phased them out as they were too expensive to build and maintain. |
Old Holiday Inn Logos
 Holiday Inn Logo |  Holiday Inn Logo |  Holiday Inn Express Logo |  |
0 yorum:
Post a Comment