Mae B. Logo History
This logo was created in 2003 for the erotic chain Beate Uhse - Mae B. . In line with this, the logo depicts the Ying Yang symbol, which represents the softness and tenderness of the female and the hardness and toughness of the male. Because they are joined together in bold strong colors, the logo serves to illustrate the two sexes coming together in unity and passion.
Superman Logo History
The story of the world famous Superman logo carries overtones of history, science and arts. Jerry Siegel was the man who came with the idea of Superman and than showed the story to his friend Shuster, an aspiring artist. The symbol "S" which was used to create the logo has a lot of meaning within the bounds of American culture. "S" stands for Superman, Stopping Crime, Saving Lives, Super-Aid, but it also represents the symbol of Superman's family house on Krypton. It is important to pay more attention on to the elements of the logo, which are often ignored. The two colors of the logo bear a deep meaning. Red and yellow are the colors of RAO ( the sun-god of Krypton) and SOL refers to sunlight. On the cover of Superman 4, April 1940 the Superman logo has a black background. However, in June 1940 the studio decides to change the logo into a larger 5 sided pentagon, easier to draw and color. This new version is first drawn by Wayne Boring. Paul Cassidy would later create a new design using a larger S, tightly slammed against the shield border. Today, in spite of all the changes the logo has suffered throughout time, its fundamental details remain mostly unchanged.
South Tyrol Logo History
This popular vacation spot has merged together with the national tourism body to pursue tourism dollars from around the world. This logo is designed to highlight the value of the region, which is why it is such a strong, sharp-edged and high-contrast image. The new logo is designed to radiate the passion, energy and inviting nature of the location, in particular the panorama reflects its ability to offer much to its visitors. The choice of colors is fascinating, including the use of blue to represent the freshness of the milk and the winter, the use of green representing the apples, meadows and forests, the use of red representing bacon and the wine and yellow representing sun which shines more than 300 days of the year.
Umbro Logo History
In 1924 the Humphrey Brothers created a sporting and clothing manufacturing firm along with a logo depicting a double diamond, which was directly representative of the two founders Harold and Wallace Humphrey.
Vaillant Logo History
This colloquially known "Hare in the Eye" is promoted by one of Europe's most renowned and respected heater manufacturers, who have been in business since 1899. The idea for the concept, the logo, and the business dates back to the company's founder Johann Vaillant at the Ostersonntag, when he was reading a Catholic news sheet. This news sheet was the inspiration for the logo and peoples desire to be surrounded by fascinating things such as trees, eggs, hares and rolling lawns.
Wilkinson Logo History
The image used by this company dates back to the year 1772, when the sword maker Henry Nock of London opened a small business. The business was taken over in 1805 by Nock's son-in-law James Wilkinson. The company was eventually renamed in 1887 as the "The Wilkinson Sword Company." Initially the company was set up to manufacture everything from typewriters to bicycles and motorcycles, prior to moving in to the electric shaver in 1898. The logo we see to the left goes all the way back to the heart and founder of the company - Nock - who was a sword maker. In addition, it still maintains its relevancy on the basis of the company's continued efforts in manufacturing and selling razor-blades and razors.
Wella Logo History
Wella really came into play as its own brand in 2003, when Procter & Gamble took control of these world famous and highly successful manufacturers of hair care products, who had been around since 1971. In addition, Wella also manufactured hair curling devices and hair dryers, and as such, the logo was developed to represent a woman blowing her hair.
Luis Vuitton Logo History
Louis Vuitton Mallettier, usually shortened to LV is a French leather goods and luxury fashion brand and company, one of the main divisions of LVMH, the world's largest luxury goods conglomerate. The Luis Vuitton logo was first introduced in 1896 and it has been synonymous with luxury ever since. The famous signature Monogram Canvas was created as a way to prevent counterfeiting. Ironically, the brand is known today as one of the most heavily counterfeited in fashion history, with just over 1% of the items in circulation considered authentic.The company's graphic symbols, such as flowers and quatrefoils (as well as the LV monogram), were based on the trend of using Oriental and Japanese designs in the mid-Nineteenth Century.In 2001, the new Art Director of Louis Vuitton, Marc Jacobs decided to invite nine designers, architects and artists to add their own visionary approach to the brand. Collaborations included Takashi Murakami's cherry blossom design and Stephen Sprouse's graffitied logo. In today's world, Louis Vuitton brings up thoughts of the extravagant, posh lifestyle of the socialites and celebrities who carry bags and purses emblazoned with the Louis Vuitton logo design.
Lotus Logo History
This logo was first used in 1952 by the owner of the business, English racing driver Colin Chapman, who formed the automobile engineering company. The word lotus was used to depict the passion and fervor with which the company was developed and run. Thier logo has continued to be used in the format since that time.
Lada Logo History
This logo represents the coat of arms of the Russian car manufacturer AutoVAZ, the largest in Russia and Eastern Europe and better known to the world as LADA. The company was set up in 1966 in collaboration with Fiat, which is a successful automobile production company including manufacturing Volgas. The company headquarters is in Togliattigrad, town named after an Italian communist and built in 1960s around the factory. The Lada was envisaged as a "people's car" so, the lightweight Fiat 124 was adapted to survive the hazardous Russian driving conditions. Although the Lada models are often thought as 'rough' cars, lacking in most accessories expected in modern cars, they were very successful because of their affordability. Nowadays the Russian factory struggles to survive the tight competition in international automobile industry. Centuries ago, LADA was the name of a small, fast sail boat typical for the river Volga, which were also the favorite boats of river pirates who used them to rob commercial ships. At the same time "lada" in Russian means Lovely, little darling. The little ship in the logo is used to depict the strength and the power of adapting to the rough Russian conditions while the presence of the word lada symbolizes the producer wish of being a popular car.
Junghans Logo History
This company is the most famous clock maker based in Germany, as a result of its world class innovations in clock manufacturing and time keeping. In 1861, Von Erhard, Franz Xaver and Hansin Schramberg in Scharzwald began production for clock parts. The parts side of the business proceeded to grow so rapidly and so successfully that the brother then decided to commence production of clocks of a superior quality and class. They began this production in 1866 under the branding of "Junghans." Some 25 years later, that brother created the logo which we see to the left, which depicts a time gear wheel and the name of the company. This logo has virtually stood unchanged for all this time.
Jagermeister Logo History
The logo for this popular and well known alcoholic beverage dates back to the days of noble gentlemen, hunters and, later, holy Hubertus, and is based upon the legend of Hubertus as written by Father Diethard H. Klein. This legendary tale talks about the hunters warnings to not hunt in the forest and the meadows and the fate that he suffers when he meets with the animal. The animal turns and faces him and hunter sees before him a cross placed above the antlers, with the animal offering the hunter forgiveness so that it may be set free.
Isotype Movement Logo History
The important movement towards developing a ''world language without words'' began in the 1920s, continued into the 1940s, and still has important influences today. The Isotype concept involves the use of elementary pictographs to convey information. The originator of this effort was Vienna sociologist Otto Neurath. As a child, Neurath marveled at the way ideas and factual information could be conveyed by visual means. Neurath felt that the social and economic changes following World War l demanded clear communication to assist public understanding of important social issues relating to housing, health, and economics. A system of elementary pictographs to present complex data, particularly statistical data, was developed. Initially, the pictographs were individually drawn or cut from paper. After woodcut artist Gerd Arntz joined the group in 1928, he designed most of the pictographs.
International Paper Logo History
The Lester Beall International Paper Company logo design, 1960. Initials, tree, and upward arrow combine in a mark whose fundamental simplicity - an isometric triangle in a circle - assures a timeless harmony. In discussing his logo for one of the largest paper manufacturers in the world, Beall wrote, ''Our assignment was to provide management with a strong mark that could be readily adapted to an immense variety of applications. This ranged from its bold use on the barks of trees to its intricate involvement in repeat patterns, carton designs, labels, trucks. In addition to its functional strength, the new mark is a powerful force in stimulating and integrating divisional and corporate identity with positive psychological effects on human relations''. The International Paper Company logo design was controversial in the design community when it first appeared: The letters I and P are distorted to make a tree symbol, and critics questioned whether letterforms should be altered to this extreme. The continuing viability of this mark since its inception indicates that Beall's critics were overly cautious.
I Love NY Logo History
born 26. 6. 1929 in New York. 1955'74: editor and co-art director of the "Push Pin Graphic" magazine ( with Reynold Ruffins and Seymour Chwast). During the 1960s, Glaser created images of flat shapes formed by thin, black ink contour lines with color added by adhesive color films. His minimal drawing style echoed the iconography of comic books or the dynamic of contemporary Pop Art. His approach to sign and symbol is seen in the 1968 ''One Print One Painting''exhibition poster.1974: founder and president of Milton Glaser Inc., New York. The work produced at this studio encompasses a wide range of design disciplines. He re-designs numerous magazines, such as "Paris Match", "L'Express" and "Esquire". Much of his work has become internationally famous,like his Bob Dylan poster for CBS Records (1966) or the "I love New York" logo design for the New York State Department of Commerce (1973).
Hummer Logo History
Hummer is the brand of sport utility vehicles (H2, H3, SUVs) and large off-road vehicles (H1), manufactured and sold by AM General Corporation - also referred to as General Motors since 1999. Hummers were originally manufactured for military use. These huge 4x4s have come to spend as much time in the limelight as in the battlefield, soon becoming the ultimate off-roaders. In 1992, AM General started out selling a civilian version of the M998 Hum-Vee or HMMWV vehicle under the brand name "Hummer". The first two Hummer models are heavy, large vehicles with complex drivelines and large engines. The H3, is smaller and geared more towards people who want an economical SUV. Hummer dealerships are built around a huge "H" that serves as supergraphic visible from highways. The best Hummer logo was that of Horch. Its H was formed to suggest the gateway of a castle or city -- an image of sturdy tradition. General Motors has been very effective in licensing the Hummer. A large number of companies have licensed the Hummer trademarks for use on flashlights, colognes, bicycles, coats, shoes, skateboards, hats,laptops, jewelry, clothing, CD players and other items.
Hoechst Logo History
This logo is representative of the end of the year 1999, after the merger of Rhone Poulenc in Aventis and now, more recently, after the later merger with Sanofi, to become the Sanofi Aventis company. The first Logo (not shown here) depicts a lion laying down, holding in its right paw a coat of arms with the initials MLB, which stands for "Masters Lucius & Bruening" - the original owners and founders of the company. In 1947 the company introduced a more circular icon (not shown here) that depicts a tower and a bridge. This logo was designed to show that the company was steeped in history. It was created by famous designer Peter Behrens for the most part, with some consultation from others involved with the business. In 1951, the logo was revisited again and, while retaining the logo in its purest form, the tower was relocated to the left side of the image (shown here) and the bridge inclined upwards to the right of the circle. A further alteration occurred in 1960, as it was felt that a simple, thin round circle did not highlight the logo enough, and so at this time the surrounding box was added. The final and most recent change came in 1997, when the logo became far more abstract with a simple blue typeface of the name of the business, followed by a single blue square in the upper right corner of the logo. It was felt that this logo was far more representative of the bold and confident statements that the company wanted to make in relating to quality standards, innovation, progression and growth, as opposed to the unconventional and often misleading image projected in the previous iterations.
Feodora Logo History
This company is the manufacturer of fine quality chocolate and pralines. The company has used the signature of Princess Feodora, who was the sister of the last German empress, as its branding and in its logo since 1910. The key reason for using this insignia was a charity meeting with the Princess Feodora, who was able to then sample the fine wares of the company. The princess was so impressed with the product that she permitted the company to sell its wares under her name. The coat of arms found in the upper left hand corner depicts the family coats of arms from the founding family of the business - the Mayer family.
Federal Design Improvement Program Logo History
In May 1974, the Graphics Improvement Program, under the direction of Jerome Perlmutter, set forth to improve the quality of visual communications and the ability of governmental agencies to communicate effectively to citizens. The prototype federal graphics standard corporate system was designed by John Massey for the Department of Labor. The logo design is composed of two interlocking letter L's, forming a diamond configuration around a star. By striping the L forms, Massey expressed the American flag's stars and stripes .
Erdal Rex Logo Histort
The name on the Erdal logo comes from the location of the manufacturing plant, based in Erthalstrasse. The second part of the company's name comes from the Latin word "rex," The logo here depicts a frog king and a bright shining star, based on the company's intention to never forget from where it has come.
Dr. Oetker Logo History
This pharmacy was the dream of young pharmacist Dr. August Oetker in 1891, who worked long into the night to find cures for people for a variety of ailments. Thanks to his ongoing and committed research, he discovered how baking powder in sped up the process of baking and cooking breads and other delicious goods. By placing just a small amount in a bag, he realized he could use the baking powder to speed up baking, and with ongoing testing he realized success after success. The head depicted in the logo is used to highlight the marketing phrase that was initially used in the consumer marketing for the baking powder: "a bright head is one that uses Dr. Oetker's baking powder." The red-white silhouette is a depiction of the daughter of a commercial artist, and has remained on the packaging for the products until today. This logo is representative of the high quality that is found in the baking powder product since its original creation all those years ago.
Dove Logo History
One of the most widely used and accepted skin care brands in the world, Unilever first developed its products to aid military personnel in the 1950s. At that time the Navy needed soap and other detergents to assist with cleansing from the agents' inconstant sea water and sand exposure, which usually hardened and dried out the skin. When the soap became more popular, the company decided in 1957 to turn it into a commercially available product, and began to sell it under the brand of Dove. The Dove was used to represent a pigeon or peace pigeon in honor and memory of its original purpose for which it was first manufactured.
DC Comics Logo History
DC Comics is a division of Warner Brothers Entertainment and an American comic book. The initials "DC" stood originally for the company's title Detective Comics, and later became the official name. The first DC Comics logo was introduced in 1940. The small logo read simply, "A DC Publication". The November 1941 DC titles brought out a new version, which was the first DC logo to have a white background. By November 1949, the circular logo was updated to comprise the company's formal name - National Comics Publications. DC Comics decided to retire the circular emblem in October 1970 in favor of a simple "DC" in a rectangle with the star of the book or the name of the title. The initials "DC" appeared in a block-like typeface that would remain through later logo revisions. However, in 2005 the publisher of Batman, Superman and Wonder Woman decided to replace the old, flat, four-star bullet logo that has been on the covers of DC Comics since the mid-1970's. The new logo - "DC" letters against a Saturn-like ring in a dimensional rendering, with a single star - obsolesces the longstanding, Milton Glaser-designed icon. The move was considered "part face lift and part marketing strategy." The first comic book with the new symbol came out in stores on May 25, 2005.
Danone Logo History
In the early 1990's, BSN Gervais Danone renamed the French company Danone and changed its logo to reflect its plans for global expansion. The logo itself is centered around the strong historical basis of "Danone" the place, and the central values of the company including purity and naturalness. The logo depicts in its center a young boy looking up at a star in the sky. This young figure is actually a representation of Daniel, who was the son of Isaac Carasso, who originally founded the Danone Corporation.
Container Corporation of America Logo History
Container Corporation became an early advocate of systematic corporate identity in the 1960s. A new corporate logo had been developed by the design staff under design director Ralph Eckerstrom. A flat image becomes an isometrical optical illusion, signifying packaging while provoking visual interest.The corporate initials were packaged in a rectangle with two corners shaved at a forty-five -degree angle to imply an isometric box. Eckerstrom stated the requirements of a corporate identification program:''As a function of management, design must be an integrated part of overall company operation and directly related to the company's business and sales activities. It must have continuity as a creative force. It must reflect total corporate character. Unless it meets these requirements, the company image it seeks to create will never coalesce into a unified whole, but will remain a mosaic of unrelated fragments''. John Massey (b.1931 who joined Container Corporation in 1957, became the director of design in 1964. Under his direction, corporate design and the International Typographic Style merged. Visual identification and systems design in general - and design in Chicago in particular-were broadly influenced. Massey adopted Helvetica as the corporate typeface, and developed standardized grids for all signage and publications. A strong advocate of design consistency and unity, Massey used thematic and visual continuity in such diverse communications materials as the anual report to stockholders and trade advertising as early as 1961. In 1965, Container Corporation established the Center for Advanced Research in Design, an independent design studio that worked on advanced and experimental projects and received commissions from other organizations.
Ciba Specialty Chemicals Logo History
The logo of the specialised chemistry section of Ciba depicts a pixilated and multicolored butterfly. This butterfly was used as a symbol for Ciba's transformation into the future of growth and expansion. The multiple colors used in the depiction of the butterfly are used to represent the many divisions that make up the company.
Chupa Chups Logo History
Chupa Chups was the first candy designed with children in mind. Back in 1958 Enric Bernat Fontlladosa launched the Chupa Chups hoping to create a more practical lollipop for kids. After the end of the Francisco Franco dictatorship the company's founder managed to make his sweets known worldwide. An innovative company as Chupa Chups needed an effective logo to represent it. Most people are quite surprised to find out that the Chupa Chups distinctive daisy logo was designed in 1969 by the famous surrealist Salvador Dali. It's all 100% fact. After Bernat introduced his idea of a more universal logo, Dali needed an hour only to draft on a newspaper what would become the basis for today's Chupa Chups logo. It actually makes sense. Salvador Dali throughout his later life-time would lend his image to a variety of commercial interests, using himself as a brand. He was the ultimate self publicist, trait which led Breton to nickname him "Avida Dollars" when talking about Dali's later output. The Chupa Chups logo can currently be found on all kinds of lollipops and related items , and the company maintains its focus on creating new, exciting products.
Chiquita Logo History
The Chiquita Banana Company, also sometimes referred to colloquially as the "banana republic," dates back to the year 1870, when Captain Lorenzo Dow Baker transported a historically large batch of bananas from Jamaica to Massachusetts on his sailing boat. When those bananas arrived, they were spoilt and inedible, and he then committed to send another batch but this time of green bananas, so that by the time they arrived they would be suitable and perfect for eating. In 1885, in partnership with the then undertaker Andrew Woodbury, Preston set up the Boston Fruits company and then 1899 the United Fruits Company. This current day logo resurfaced in 1963 from the talents of a commercial artist. Initially it was derived from sketches of a half woman, half banana and was referred to as a Chiquita meaning "tiny or small girl" in Spanish.
Chevron Logo History
The logo of this iconic American company shows us two downward angles in a clipped and parallel manner. They originate directly from the name of the company Chevron, which means "angles" in terms of rank and badge rank, as one of the interpretations.
Chase Manhattan Bank Logo History
Chermayeff & Geismar Associates moved to the forefronts of the corporate identification movement in 1960 with a comprehensive visual image program for The Chase Manhattan Bank of New York. Chase Manhattan's new logo design was composed of four geometric wedges rotating around a central square to form an external octagon. It was an abstract form unto itself, free from alphabetic, pictographic or figurative connotations. Although it does have general overtones of security or protection because the four elements confine the square, this trademark demonstrated that a completely abstract form could successfully function as a visual identifier for a large organization. A distinctive sans serif typefacewas designed for use with the logo design. The selection of an expanded letter grew out of Chermayeff & Geismar's study of the client's design and communication needs. Urban signage, for instance, is often seen by pedestrians at extreme angles, but an extended letterform retains its character recognition even when viewed under these conditions. The uncommon presence of the expanded sans serif form in the Chase Manhattan corporate design system launched a fashion for this kind of letterform during the first half of the 1960s. Consistency and uniformity in the application of both logo and letterform enabled redundancy, in a sense, to become a third identifying element. The Chase Manhattan corporate identification system became a prototype for the genre. It led many corporate managers to seriously evaluate their corporate image and the need for an effective and unique visual identifier. The rapid recognition value gained by the Chase Manhattan mark indicated that a successfull logo could, in effect, become an additional character in the inventory of symbolic forms that every person carries mentally. Tom Geismar observed that a symbol must be memorable and have ''some barb to it that will make it stick in your mind.'' At the same time, it must be ''attractive, pleasant and appropriate. The challenge is to combine all those things into something simple''.
Centrino Logo History
Intel uses the split design logo to show the convergence between information and technology. The two wings the designer used suggest a link between technology and lifestyle and the progression toward the future. The designer's use of the color Magenta for the lower of the two wings balances the out against the bright contrast of the contemporary Intel blue, offering high energy visual stimulation for the viewer. In this logo you can also see Intel's use of the "hanging e," which was used in the original iteration of their logo and is carried over today as an embodiment of their overall commitment to their original corporate philosophies.
Camel Logo History
This logo has changed significantly several times since its inception in 1913, when the tobacco company was first opened and operated by Richard Joshua Reynold. Reynold had previous experience in the industry as he had worked for some years on a tobacco farm owned by his father in Virginia between 1874 and 1895. As a lover and smoker of tobacco, and owner of the business, Reynold transported goods between two local towns, one of which regularly hosted a roaming circus Barum & Bailey. Hence the Camel logo was born, from Reynolds' love of the circus in the nearby town.
Bugatti Logo History
Milan-born Ettore Bugatti worked for other companies like Mathis and Deutz before he decided to open his own car company in France (Strasbourg). Looking back in Bugattiâ's history, the earlier cards were called types. One Bugatti creation was the Type 30 made with 8 cylinders. That was in 1922. Two years later, the type 35 came out which were developed into two versions: 35A and 35B. The sports models followed (four-cylinder type 40 and eight-cylinder type 45), as well as the Royales. The Bugatti cars are best described as exclusive and fast, but the Bugatti brand was in peril when the Second World War broke out. Ettore's son, Jean, also died, fuelling the financial troubles of the family. It made its last car in the 1950s before Volkswagen Group took over and turned the company into an airplane parts manufacturer. Ettore Bugatti's father was an artist and jewellery designer so this artistic bent was reflected in the way the cars were made and in their corporate logo. Engine blocks were said to be scraped so no gasket was required; the safety wires looked like lace patterns. This probably explains the red dots in the Bugatti logo. Or did the older Bugatti see his son's cars as fine jewel pieces? The small dots that surround the Bugatti name are in stark contrast with the solid white letters with two strong background colours: black and red. In fact the Bugatti company said that the combination of elegance and technology are reflected in the oval frame dotted with 60 small pearls and the stylised initials of Ettore Bugatti. Bugatti cars were winners on the race tracks of the world. One model, type 35, had more than 2,000 victories. The Bugatti cars hugged the limelight for five consecutive years (1925-1930) in the Targa Florio, but the most glorious win was in the Le Mans race where drivers Jean-Pierre Wimille and Pierre Veyron stole the race with the little they had. The totality of Bugatti brands were incorporated into the Bugatti the EB 16.4 Veyron Pur Sang introduced in 2005 where the cars carbon body and aluminum stand out. But the corporate logo design is supposed to convey the message that Bugatti goes beyond engineering and technology, it speaks of the automotive pioneering spirit with eloquence.
Bosch Logo History
This company's logo was designed in 1918 by the then companies Technical Director, Robert Bosch. It was designed to depict a magnetic ignition key.
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