Centrino Logo History

Starting With C                                 Centrino Recent Logo

Intel uses the split design logo to show the convergence between information and technology. The two wings the designer used suggest a link between technology and lifestyle and the progression toward the future. The designer's use of the color Magenta for the lower of the two wings balances the out against the bright contrast of the contemporary Intel blue, offering high energy visual stimulation for the viewer. In this logo you can also see Intel's use of the "hanging e," which was used in the original iteration of their logo and is carried over today as an embodiment of their overall commitment to their original corporate philosophies.

Barenmarke Logo History

Starting With B                                  Barenmarke Recent Logo

In 1892 in Berne in Switzerland, the company Alpursa was formed, to create and sell milk of the Bernese Alps. In 1931 the company renamed itself Allgaeuer Alpine Milk. Now, across the world, the label "Barenmarke" is used to market condensed milk which was first manufactured in 1912. The name was maintained as this until recently when it was changed to Nestle, and today the company that makes condensed milk products uses for its inspiration a coat of arms as created by the founder city Berne, in which it carries the bear as its coat of arms animal.

VIDICOM Logo History

Starting With V                                  Vidicom Recent Logo

The creator of the VIDICOM logo is Melanie Wepler, renowned graphic designer from Hamburg. When Melanie researched on which direction to take, she came up with an unusual proposal. The basis for our new logo is a photograph more than 100 years old - a photo with a unique message and a great tradition.

The VIDICOM runner is part of "Moving Forward", a photo sequence by Eadweard Muybridge (1830-1904), great photographer, brilliant inventor and pioneer of the motion picture.

In 1872 Muybridge was enlisted by Californian governor Leland Stanford to settle a wager not uncommon in horse racing circles at the time: Did a running horse's legs ever leave the ground all four at a time? Before Muybridge, no-one had ever been able to look closely enough to find out.

Then he set to work. At first, Muybridge produced "little more than silhouettes", as he regretted himself. Yet he did not give up, until, five years later, he was able to show clearly the stages of the horse's movement for the first time in history.

After this breakthrough, Muybridge went on to take more than 20,000 photographs of men, women, children, animals and birds in motion using a new chemical process he developed himself and a battery of cameras. These serial photos were an essential link between still photography and the movies. The Zoopraxiscope he invented to bring his photo sequences to life was a forerunner of today's movie projectors.

"Using the Muybridge photograph for our logo was a great idea", says VIDICOM founder Peter Bardehle. "There is no better symbol for our work covering good characters, strong images, history and science. It is very dynamic, and there's a great spirit of discovery behind it. It's amazing how modern a picture from 1884 can be perceived today."



Reference:http://www.vidicom-tv.com/company/logo.htm