Shortly after establishing The North Face stores, Doug sold them to two brothers, who expanded the company's number of retail outlets. The company sold again in 1968, this time to its most famous owner, Kenneth "Hap" Klopp. Hap not only added sleeping bags and pack production to the business but also tagged it with the popular logo that the company still uses today. The North Face's easily recognizable logo, which consists of three concentrically smaller quarter-circles, is an interpretation of the famous Half Dome rock formation in Yosemite National Park.
The North Face expanded in the 1980's to to create a line of extreme skiwear, and by the end of the decade they had become the only supplier in the U.S. to offer high-performance outerwear, skiwear, sleeping bags, packs and tents. Today, over 40 years later, The North Face offers an extensive line of high-tech outdoor apparel and equipment, and it continues to hold the reputation as the premier supplier of gear for the outdoor enthusiast.