Hugo Boss is a fashion design business in Germany , which today designs casual menswear and womenswear designer clothing. The company is named after the founder, Hugo Boss. Hugo Boss was established in 1923 in Metzingen in Germany . This was just after the end of World War I when the country was recovering from the effects of war. Prior to and during World War II Hugo Boss specialised in designing army uniforms for the Nazi Army.
Hugo Boss death in ’47 resulted in the design company closing for a period of 5 years until 1953 when the company released their first suit for men. The first suit was a huge success and the company in the 60’s expended into causal menswear and womenswear. In 1993, Hugo Boss launched their fragrance division which has gone on to be a great success.
In 1999, Hugo Boss Clothing decided to separate the suits and casual part of the business and therefore Boss Orange and Boss Black were born. Additional Boss Green was developed specially for a sporty look. Today the Hugo Boss brands are available in 103 countries and more than 5,015 retail stores. In the UK the most popular Hugo Boss design are the Hugo Boss Jeans and also the Hugo Boss Shirts. These are available from all the UK Hugo Boss retail stores.