Texaco Logo History

The Texaco Logo History






Our company today has an emblem, the red star with the green T which, all over the globe, means superior quality,” D.P. Stewart, manager of Texaco’s Advertising Division, wrote in 1947. He had reason for pride: Since its inception, the Texaco Star has been among the world’s most distinctive logos, evolving over a century of operations.



Texaco original
1903 logo.






1907 logo.







Texaco's first
trademarked logo
circa 1909.







1913 logo design.







1936 banjo-style logo.








1963's hexagon.








The streamlined star was introduced in 1981.









Created in 1903, the company’s original logo was a five-pointed star based on the Star of Texas, our headquarters at that time.

An early logo that was only used for two years appeared in 1907 on tank delivery wagons. It contained a red star with the words “Made in Texas” overprinted in a white background encircled in blue and “The Texas Company” at the base of the circle.

Two years later, it gave way to our first trademarked logo _ a green T against a red star _ which was suggested by J. Romeo Miglietta, an Italian-born employee at our Port Arthur, Texas, refinery. Miglietta based his design on the green and red colors that decorated the Italian flag.

We redesigned the logo in 1913, introducing a 42-inch enameled double-faced sign to display at all company-owned filling stations. In 1936, the green T was back inside the red star in the famous banjo sign at Texaco service stations around the world. We exchanged the circle for a hexagon when we introduced our first corporate identification system in 1963.

To introduce our new System 2000 stations in 1981, we developed the streamlined star symbol as part of our new corporate identity, retaining the character of earlier logos that have added distinction to the Texaco brand.

In 2000, we updated our corporate identity. Since the star had become such a globally recognized icon, we found that it no longer needed the word Texaco below it.

Today, with its prominent star, the Texaco logo is one of the most widely recognized symbols in the more than 150 countries in which we operate.

Reference:http://www.texaco.com/sitelets/history/history_brand.html

Sanlam Life Insurance Logo

In the past, there was not really uniformity with regard to the use of a Sanlam logo. Different logos were used, sometimes more than one at the same time. For example, the official seal of the company was initially used as a logo, soon followed by first a springbok head, and later a stylised drawing of the 1932 head office, superimposed on a map of South Africa.

In December 1932 the shield-design by TO Honiball, in conjunction with Prof. Blommaert of Stellenbosch, was introduced. The four birds (provinces) being fed by their mother symbolised support and protection. The stylised, flying birds were symbolic of speed and progress, and the springbok represented South Africa.

With Sanlam's 21st birthday in 1939, the logo was adapted. With few minor changes this remained in use until 1953 when the head office relocated to Bellville. A new logo was introduced - the word "Sanlam" on a white or black background.

During 1968 the "S-Shield" was introduced: a shield for protection and security. In 1970 blue was adopted as Sanlam's corporate colour and became the colour of the shield. Blue was felt to be a quiet, cool colour that could be associated with a trustworthy financial institution.

The present-day logo of two nurturing hands was first adopted in 1973. It portrays the protecting hands of Sanlam's financial expertise, shielding the world of the company's clients. The pointed fingers represent powerful growth and the solid base, stability. Initially it was used with or without "Sanlam" written underneath, but in 1991 the aforementioned use was standardised. Since 1998, each business unit in the Group has added its name where more specific client focus was required.


Reference:http://www.sanlam.co.za/eng/aboutus